Alpha Flooring

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Luxury Vinyl Plank (LVP) Flooring in Myrtle Beach, North & South Carolina

Luxury vinyl flooring living room with wood-look planks and modern furniture

100% Waterproof Vinyl Flooring: The Ultimate Solution for Coastal Carolina Homes

Upgrade your home with the perfect combination of elegance, durability, and 100% waterproof protection. At Alpha Flooring Pros, we specialize in Luxury Vinyl Plank (LVP) and Luxury Vinyl Tile (LVT) flooring installation across North and South Carolina.

Whether you’re dealing with coastal humidity in Myrtle Beach, sand-tracked floors in North Myrtle Beach, or high-traffic family homes in Conway, our licensed flooring contractors provide premium, long-lasting solutions designed to handle real-life wear and tear.

Why LVP is the #1 Choice for Coastal Homes

In 2026, Luxury Vinyl Flooring is the top choice for homeowners along the Grand Strand and beyond. Unlike traditional hardwood, LVP flooring in Myrtle Beach and surrounding areas remains dimensionally stable in high humidity, heat, and moisture-prone environments.

100% Waterproof SPC Technology

Our Stone Plastic Composite (SPC) core vinyl plank offers rigid-core durability, ensuring your floors will never swell, warp, or rot when exposed to water. Ideal for kitchens remodeling, bathrooms, laundry rooms, and beachfront properties, SPC LVP protects your investment year-round.

Realistic Wood-Look & Embossed Texture (EIR)

With Embossed in Register (EIR) technology, the texture under your feet aligns perfectly with the printed wood grain image, creating a floor that looks and feels like real oak, hickory, or pine. Choose from trending finishes like gray oak, whitewashed hickory, and classic walnut for a coastal-modern aesthetic.

Scratch, Dent & Fade Resistance

Our LVP features a 20mil+ heavy-duty wear layer and UV coating, protecting your floors from pets, high foot traffic, and sand abrasion. This makes it perfect for family homes, vacation rentals, and active households across Myrtle Beach, Conway, Wilmington, and Charleston.

Three luxury vinyl plank (LVP) flooring samples in oak, walnut, and white ash finishes for South Carolina homes.

Professional Flooring Installation Near Me: Our Service Areas

We bring the showroom to you! Alpha Flooring Pros provides full-service flooring installation in both South and North Carolina.

South Carolina:

Myrtle Beach, North Myrtle Beach, Conway, Carolina Forest, Pawleys Island, Murrells Inlet, Georgetown, Summerville, Goose Creek, Mount Pleasant, Charleston.

North Carolina:

Wilmington, Shallotte, Ocean Isle Beach, Sunset Beach, Calabash.

Our team handles subfloor preparation, click-lock installation, moisture testing, and precise finishing to ensure flawless results every time.

Also Check Southern Cabinets of Charleston Cabinet Installation Services in Goose Creek.

pacious modern living room featuring professional luxury vinyl flooring installation and a matching wooden staircase.

Luxury Vinyl Flooring Trends & Benefits in 2026

  • Trending finishes: gray oak, whitewashed hickory, and warm walnut tones for coastal aesthetics.
  • Eco-friendly options with low-VOC materials for healthier indoor air.
  • Floating floor system allows installation over existing tile, saving time and demolition costs.
  • Highly durable for pet-friendly homes, high-traffic areas, and vacation rentals.

The Alpha Advantage: Trusted Flooring Contractors

Selecting the right flooring material is only half the battle. Proper installation is what ensures your LVP flooring lasts for years.

  • Moisture Testing:

    Subfloor moisture levels are always checked for long-term stability.

  • Subfloor Prep & Leveling: Prevent hollow spots or “clicking” floors.
  • Precision Finishing: All transitions, quarter rounds, and baseboards are expertly handled.
  • 2-Year Installation Warranty: Confidence in both materials and craftsmanship.
Waterproof Luxury Vinyl Plank flooring installed in a Myrtle Beach living room, featuring realistic wood grain texture, SPC rigid core, and EIR embossed surface.

Is Luxury Vinyl Plank (LVP) really waterproof for beachfront homes?

Yes! High-quality LVP with an SPC (Stone Plastic Composite) core is 100% waterproof and won’t swell or warp. It’s ideal for beachfront rentals and wet areas like kitchens and bathrooms in Myrtle Beach and North Myrtle Beach.

How does LVP handle the high humidity in South Carolina?

LVP flooring remains dimensionally stable even in 90%+ summer humidity along the Grand Strand. Unlike solid hardwood, the rigid SPC core prevents gapping or peaking, making it perfect for coastal homes and vacation properties.

What is the best wear layer for homes with pets and sand?

For Grand Strand homes, a 20mil+ wear layer is recommended. This heavy-duty coating protects against sand abrasion and pet scratches. Paired with professional flooring installation in Myrtle Beach, and our subfloor leveling and 2-year warranty, your floors will look great for years.

Can Luxury Vinyl Flooring be installed over my existing subfloor?

Yes! LVP can often be installed over tile, concrete, or plywood if the surface is clean, dry, and level. At Alpha Flooring Pros, we always perform moisture testing and subfloor inspection to ensure long-lasting results.

How long does professional LVP installation take?

Most residential projects in North and South Carolina are completed in 1–3 days. LVP is a floating floor system, which means no messy glue or long drying times—so you can enjoy your new floors almost immediately.