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Professional Flooring Installation in North and South Carolina

Serving both residential and commercial clients, Alpha Flooring Pros specializes in flooring installation in North and South Carolina, delivering durable, stylish, and expertly installed flooring solutions for every space.

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Welcome to Alpha Flooring Pros

“Flooring is more than just a job for us, it’s in our blood.”

At Alpha Flooring, flooring installation runs in the family. Though our Myrtle Beach flooring company was founded in 2015, the Martins family has been involved in the industry for generations. Over the years, we have mastered the trade and turned floor installation into an art form. From hardwood floors to granite, there’s nothing we can’t handle.

Company founder Elber Martins began his flooring journey managing a family member’s commercial flooring company in New York City. After completing projects for major clients, and working in iconic buildings like the New York Stock Exchange, Madison Square Garden, and the Plaza Hotel, he decided it was time to branch out on his own and headed south to Myrtle Beach.

In 2015, Elber founded Alpha along with his father. With this new company, the goal was to take the flooring knowledge learned from high-profile commercial clients and use it to provide premium-quality flooring options for homeowners in Myrtle Beach and the surrounding communities. Today, after numerous completed projects and satisfied customers, the company has its sights set on expanding this to the entire state of South Carolina through a fleet of mobile, virtual showrooms.

Welcome to Alpha Flooring Pros

“Flooring is more than just a job for us, it’s in our blood.”

Elber Martins

Founder

Years Of Professional Experience

Fully Licensed & Insured

Quality Craftsmanship

Affordable Rates & Services

Your One-Stop Solution for Premium Flooring

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Completed
Projects

Tile Flooring

Strong, stylish, and built to last

Kitchen Remodling

Upgrade your kitchen, upgrade your home

Floor Repair & Restoration

Bring your floors back to life

Bathroom Remodeler

A fresh look for your favorite space

Why Choose Us

Why Choose Alpha Flooring Pros

2 Year installation warranty

Your Premium Quality Floor Comes With a 2 Year Warranty

Free consultations and estimates

Discuss flooring options with a pro by phone, video, or in person.

Fully insured & licensednty

Fully insured & licensed

Certified, insured, and licensed for quality you can trust

Complementary post-installation clean-up

We leave your space clean and ready to enjoy.

What is the best flooring for high humidity in Myrtle Beach?

In Myrtle Beach’s coastal climate, LVP (Luxury Vinyl Plank) and SPC (Stone Plastic Composite) are the best options. At Alpha Flooring Pros, we recommend these materials because they are 100% waterproof, humidity-stable, and won’t warp or cup like solid hardwood.

What flooring is best for homes with dogs?

For pet owners, scratch-resistant LVP and waterproof laminate are ideal. These floors feature reinforced wear layers that resist claw marks and handle pet accidents easily, making them a popular choice for Myrtle Beach homes with large dogs.

How do I protect my floors from sand and grit near the beach?

Sand can quickly damage floors. Alpha Flooring Pros recommends porcelain tile or high-wear LVT (20 mil or higher) for coastal homes. These surfaces are easy to clean and highly scratch-resistant, especially when paired with proper entryway mats.

Is engineered hardwood better than solid hardwood in South Carolina?

Yes. Engineered hardwood performs better in South Carolina’s humidity because its cross-ply core resists expansion and contraction. It delivers the natural wood look while offering greater stability for coastal and concrete-slab homes.

How long does flooring installation usually take?

Most flooring installations, including LVP and laminate, are completed within 1 to 3 days. The exact timeline depends on room size and subfloor condition. Alpha Flooring Pros provides a clear schedule during your free in-home estimate.

What areas do you serve around Myrtle Beach?

Alpha Flooring Pros proudly serves the entire Grand Strand, including Myrtle Beach, North Myrtle Beach, Carolina Forest, Conway, Surfside Beach, and Murrells Inlet. We cover both North & South Carolina. Our mobile showroom brings flooring samples directly to your home.

Do your flooring installations come with a warranty?

Yes. We provide a 2-year installation warranty on all projects, in addition to manufacturer warranties from brands like Mohawk, Shaw, and COREtec. We stand behind our workmanship and long-term quality.

How do I get a flooring estimate, and are there hidden costs?

We offer free in-home estimates with 100% transparent pricing. Your quote includes materials, labor, underlayment, and trim—no hidden fees. Call 843-516-3443 or book online to get started.

Do I need to move furniture or remove old flooring?

No. Alpha Flooring Pros provides full-service installation, including furniture moving, old flooring removal, and subfloor preparation, so you don’t have to worry about anything.

Are your flooring materials safe for indoor air quality?

Yes. We use Low-VOC, FloorScore-certified materials to ensure better indoor air quality. This is especially important in tightly sealed, air-conditioned Myrtle Beach homes.

Years Of Experience

With serving the Myrtle Beach area with quality flooring options.

Beautiful hardwood flooring with a staircase at the end of the house

Professional Floor Installation Is Just A Few Clicks Away

Since 2013, Alpha Flooring has provided Myrtle Beach and the surrounding communities with reliable, premium-quality hardwood flooring options at competitive, cost-effective prices. Our dedicated team of flooring professionals goes above and beyond to ensure that the premium-quality flooring solutions your Myrtle Beach home or business deserves are accessible and affordable.

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