Alpha Flooring

Your Most Trusted Partners

Professional Flooring Installation in North and South Carolina

Serving both residential and commercial clients, Alpha Flooring Pros specializes in flooring installation in North and South Carolina, delivering durable, stylish, and expertly installed flooring solutions for every space.

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    Laminate Flooring

    Welcome to Alpha Flooring Pros

    “Flooring is more than just a job for us, it’s in our blood.”

    At Alpha Flooring, flooring installation runs in the family. Though our Myrtle Beach flooring company was founded in 2015, the Martins family has been involved in the industry for generations. Over the years, we have mastered the trade and turned floor installation into an art form. From hardwood floors to granite, there’s nothing we can’t handle.

    Company founder Elber Martins began his flooring journey managing a family member’s commercial flooring company in New York City. After completing projects for major clients, and working in iconic buildings like the New York Stock Exchange, Madison Square Garden, and the Plaza Hotel, he decided it was time to branch out on his own and headed south to Myrtle Beach.

    In 2015, Elber founded Alpha along with his father. With this new company, the goal was to take the flooring knowledge learned from high-profile commercial clients and use it to provide premium-quality flooring options for homeowners in Myrtle Beach and the surrounding communities. Today, after numerous completed projects and satisfied customers, the company has its sights set on expanding this to the entire state of South Carolina through a fleet of mobile, virtual showrooms.

    Welcome to Alpha Flooring Pros

    “Flooring is more than just a job for us, it’s in our blood.”

    In 2015, Elber founded Alpha along with his father. With this new company, the goal was to take the flooring knowledge learned from high-profile commercial clients and use it to provide premium-quality flooring options for homeowners in Myrtle Beach and the surrounding communities. Today, after numerous completed projects and satisfied customers, the company has its sights set on expanding this to the entire state of South Carolina through a fleet of mobile, virtual showrooms.

    Elber Martins

    Elber Martins

    Founder

    Elber Martins
    Your One-Stop Solution for Premium Flooring

    Your One-Stop Solution for Premium Flooring

    0 +

    Completed
    Projects

    Strong, stylish, and built to last

    Upgrade your kitchen, upgrade your home

    Bring your floors back to life

    A fresh look for your favorite space

    Why Choose Us

    Why Choose Alpha Flooring Pros

    2 Year installation warranty

    2 Year installation warranty

    Your Premium Quality Floor Comes With a 2 Year Warranty

    Free consultations and estimates

    Free consultations and estimates

    Discuss flooring options with a pro by phone, video, or in person.

    Fully insured & licensednty

    Fully insured & licensed

    Certified, insured, and licensed for quality you can trust

    Complementary post-installation clean-up

    Complementary post-installation clean-up

    We leave your space clean and ready to enjoy.

    Why Choose Alpha Flooring Pros

    What is the best flooring for high humidity in Myrtle Beach?

    In Myrtle Beach’s coastal climate, LVP (Luxury Vinyl Plank) and SPC (Stone Plastic Composite) are the best options. At Alpha Flooring Pros, we recommend these materials because they are 100% waterproof, humidity-stable, and won’t warp or cup like solid hardwood.

    What flooring is best for homes with dogs?

    For pet owners, scratch-resistant LVP and waterproof laminate are ideal. These floors feature reinforced wear layers that resist claw marks and handle pet accidents easily, making them a popular choice for Myrtle Beach homes with large dogs.

    How do I protect my floors from sand and grit near the beach?

    Sand can quickly damage floors. Alpha Flooring Pros recommends porcelain tile or high-wear LVT (20 mil or higher) for coastal homes. These surfaces are easy to clean and highly scratch-resistant, especially when paired with proper entryway mats.

    Is engineered hardwood better than solid hardwood in South Carolina?

    Yes. Engineered hardwood performs better in South Carolina’s humidity because its cross-ply core resists expansion and contraction. It delivers the natural wood look while offering greater stability for coastal and concrete-slab homes.

    How long does flooring installation usually take?

    Most flooring installations, including LVP and laminate, are completed within 1 to 3 days. The exact timeline depends on room size and subfloor condition. Alpha Flooring Pros provides a clear schedule during your free in-home estimate.

    What areas do you serve around Myrtle Beach?

    Alpha Flooring Pros proudly serves the entire Grand Strand, including Myrtle Beach, North Myrtle Beach, Carolina Forest, Conway, Surfside Beach, and Murrells Inlet. We cover both North & South Carolina. Our mobile showroom brings flooring samples directly to your home.

    Do your flooring installations come with a warranty?

    Yes. We provide a 2-year installation warranty on all projects, in addition to manufacturer warranties from brands like Mohawk, Shaw, and COREtec. We stand behind our workmanship and long-term quality.

    How do I get a flooring estimate, and are there hidden costs?

    We offer free in-home estimates with 100% transparent pricing. Your quote includes materials, labor, underlayment, and trim—no hidden fees. Call 843-516-3443 or book online to get started.

    Do I need to move furniture or remove old flooring?

    No. Alpha Flooring Pros provides full-service installation, including furniture moving, old flooring removal, and subfloor preparation, so you don’t have to worry about anything.

    Are your flooring materials safe for indoor air quality?

    Yes. We use Low-VOC, FloorScore-certified materials to ensure better indoor air quality. This is especially important in tightly sealed, air-conditioned Myrtle Beach homes.
    13

    Years Of Experience

    With serving the Myrtle Beach area with quality flooring options.

    Beautiful hardwood flooring with a staircase at the end of the house

    Professional Floor Installation Is Just A Few Clicks Away

    Since 2013, Alpha Flooring has provided Myrtle Beach and the surrounding communities with reliable, premium-quality hardwood flooring options at competitive, cost-effective prices. Our dedicated team of flooring professionals goes above and beyond to ensure that the premium-quality flooring solutions your Myrtle Beach home or business deserves are accessible and affordable.

    Flooring Options We Offer

    At Alpha Flooring, we provide quality options and quality materials for all our clients

    Engineered Hardwood
    Engineered Hardwood
    Engineered Hardwood

    Looks like solid wood and performs even better.

    The warmth of real wood with added strength to handle everyday life.

    Laminate Flooring
    Laminate Flooring
    Laminate Flooring

    Affordable Style, Built to Last

    Get the look of hardwood or stone without the high cost or upkeep.

    Porcelain Tile
    Porcelain Tile
    Porcelain Tile

    Sleek, Strong & Versatile

    A stylish, water-resistant flooring choice that works in any room.

    Waterproof Flooring
    Waterproof Flooring
    Waterproof Flooring

    Spills? No Problem!

    A worry-free flooring option that stands up to moisture, messes, and busy homes.

    Brands We Trust

    Real Reviews From Real Floors We’ve Transformed

    Have A Question?

    We always have someone available to take your call!

    Ready To Get Started On Your Dream Floor?